Case: Create a new packaging range for oat drink company Oddly Good. Concept: The Pocket G.O.A.T. redefines oat drink for a generation in motion. Designed for Gen Z lifestyles, it challenges traditional packaging by focusing on portability, flexibility and attitude. By combining Go and Oat, we created G.O.A.T. (Greatest Of All Time) and turned it into a pocket-sized barista oat drink made to move with you, from coffee break to coffee break. (Group Project)