Case: Design a poster about a place you feel emotionally connected to, using experimental typography. Concept: This poster is inspired by Sollentuna Centrum, a shopping mall in the town where I grew up. The design explores the contrast between movement and permanence, a place that is constantly changing yet still familiar. The phrase “Final sale, up to 70%” represents the idea of replacing the old with the new, reflecting not only on the stores in the mall, but on personal growth and self-development. While the mind can feel chaotic, the core remains the same, shaped by memory and identity. (Solo Project)