Case: Reimagine the existing Suntory brand On the Rocks into a credible non-alcoholic variant. Concept: Off the Rocks is a counter-movement to alcohol for a generation that seeks celebration, connection, and pleasure, without hangovers or lost days. Off the Rocks blurs the line between high energy and conscious living. Proof that you can live life to the fullest without losing control. Five classic cocktails, made mocktails. Five wasted days, reclaimed. (Solo Project)