Case: Create a campaign to create “buzz” around Subway’s Footlong Cookie. Concept: Late-night cravings can be risky. Over 65% of pedestrian accidents happen at night, and nearly 40% involve someone grabbing a bite on the way home. Our solution: a heart-shaped reflective sticker on Subway’s Footlong Cookie packaging, keeping you and your friends visible. The concept is reinforced with out-of-home placements along common routes home. (Group Project)