Fictitious visual identity for Vaseline
April 2024
April 2024
Case
Create a new visual identity for the brand Vaseline.
Concept
Create a new visual identity for the brand Vaseline.
Concept
By revitalizing the brand’s identity, I aimed for Vaseline to reach a younger audience. I wanted it to feel like a new, fresh brand, but with the same guarantee and functionality as before.
By giving the brand more simplistic colors and shapes in a more funky way than before, the branding seems more youthful. The pictoral style contributes to a satisfying get playful sensation. I kept som of the iconic Vaseline shapes and colors, but gave them a bit of a touch up.