The Pocket G.O.A.T.
October 2025
Case
Create a new packaging range for oat drink company Oddly Good.
Concept
We wanted to create a packaging range that shows what is “odd” in Oddly Good. But we wanted to take this further. Based on a target audience, Gen Z, that is constantly on the move, we found that many packagings today are not adapted to fit that type of lifestyle.
We knew we wanted to create a to go product with barista oat drink. The words Go and Oat which together creates the Gen Z phenomenon G.O.A.T. (Greatest Of All Time).
And so The Pocket G.O.A.T. was born. Made to take with you wherever and whenever, to pour in your coffee and recharge inbetween activities.
Create a new packaging range for oat drink company Oddly Good.
Concept
We wanted to create a packaging range that shows what is “odd” in Oddly Good. But we wanted to take this further. Based on a target audience, Gen Z, that is constantly on the move, we found that many packagings today are not adapted to fit that type of lifestyle.
We knew we wanted to create a to go product with barista oat drink. The words Go and Oat which together creates the Gen Z phenomenon G.O.A.T. (Greatest Of All Time).
And so The Pocket G.O.A.T. was born. Made to take with you wherever and whenever, to pour in your coffee and recharge inbetween activities.