Off the Rocks
February 2025
CaseReimagine the cocktail brand On the Rocks to be a credible non-alcoholic offering while maintaining the personality and craft.
Target Group
Health and trend-conscious girls in their 20s or early 30s who want to take control of their habits and lifestyle, while still wanting to be a part of the nightlife during their transformative journey towards better well-being.
ConceptToday, most non-alcoholic options at bars are regular cocktails but without the alcohol. Few drinks are actually designed to be non-alcoholic.
On the Rocks launches a new generation of Ready-to-drink mocktails, enriched with natural and health-promoting exclusive ingredients that will make you wake up refreshed and as an improved version of yourself instead of the typical hangover you are used to. With unique flavors with no previous connection to alcohol, each mocktail promotes something specific, ranging from digestive health and hormonal balance to sleep and immune system.
This was a group project.
Target Group
Health and trend-conscious girls in their 20s or early 30s who want to take control of their habits and lifestyle, while still wanting to be a part of the nightlife during their transformative journey towards better well-being.
ConceptToday, most non-alcoholic options at bars are regular cocktails but without the alcohol. Few drinks are actually designed to be non-alcoholic.
On the Rocks launches a new generation of Ready-to-drink mocktails, enriched with natural and health-promoting exclusive ingredients that will make you wake up refreshed and as an improved version of yourself instead of the typical hangover you are used to. With unique flavors with no previous connection to alcohol, each mocktail promotes something specific, ranging from digestive health and hormonal balance to sleep and immune system.
This was a group project.