Make sure you’re seen when I can’t see you
February 2025
Case
Create a campaign to create “buzz” around Subway’s Footlong Cookie.
Concept
Late-night cravings hit hard. After a party or a night out, there’s one mission — finding food. For many, that means Subway. But the walk home can be risky. Over 65% of pedestrian accidents happen at night, and nearly 40% involve someone just grabbing a bite before heading home. Reflectors are the best way to stay visible.
In this group project we gave Subway’s Footlong Cookie a heart-shaped reflective sticker on a new packaging — so you and your friends can be seen. The concept is strenghten by out of homes that are shown in places people pass on their way home.
I edited the case video and designed the packaging. I also took
part in the research and concept making.
Create a campaign to create “buzz” around Subway’s Footlong Cookie.
Concept
Late-night cravings hit hard. After a party or a night out, there’s one mission — finding food. For many, that means Subway. But the walk home can be risky. Over 65% of pedestrian accidents happen at night, and nearly 40% involve someone just grabbing a bite before heading home. Reflectors are the best way to stay visible.
In this group project we gave Subway’s Footlong Cookie a heart-shaped reflective sticker on a new packaging — so you and your friends can be seen. The concept is strenghten by out of homes that are shown in places people pass on their way home.
I edited the case video and designed the packaging. I also took
part in the research and concept making.