Levi’s Model 359
December 2024
December 2024
Case
Solve a future 2050 problem. Choose an industy and a brand to collaborate with.
Concept
The black market in 2050 undermines the true-cost economy by offering cheaper, unsustainable goods, diverting consumers away from eco-friendly companies. This threatens the profitability of sustainable businesses and jeopardizes progress toward a fair and ethical global economy. One victim of the true-cost economy is the jeans industry, and more specifically, Levi’s.
We tackled the problem by offering DIY Jeans – sustainable jeans that are 75% complete when sold, with the customer finishing the final 25%. This approach lowers production costs, making the jeans more affordable without compromising their eco-friendly design.
This was a group project. I created the packaging design and the case video.
Solve a future 2050 problem. Choose an industy and a brand to collaborate with.
Concept
The black market in 2050 undermines the true-cost economy by offering cheaper, unsustainable goods, diverting consumers away from eco-friendly companies. This threatens the profitability of sustainable businesses and jeopardizes progress toward a fair and ethical global economy. One victim of the true-cost economy is the jeans industry, and more specifically, Levi’s.
We tackled the problem by offering DIY Jeans – sustainable jeans that are 75% complete when sold, with the customer finishing the final 25%. This approach lowers production costs, making the jeans more affordable without compromising their eco-friendly design.
This was a group project. I created the packaging design and the case video.