Hell – Fictive
train company
September 2024
train company
September 2024
Case
Create a fictive brand that you consider is “hell” and design a
visual identity.
visual identity.
Concept
I
In this project we worked in pairs. We thought about what “hell” can be for us and quickly we decided on late trains. Hell is a train company that only provides trains that are late and that are taking detours. This gives the passengers an unexpected journey and every ride will be a unique kind of hell.
The logo and the pattern on the train is based on a train map, but this map goes in circles and never gets to an end destination. The logo also creates an abstract picture of the work “hell”.
The logo and the pattern on the train is based on a train map, but this map goes in circles and never gets to an end destination. The logo also creates an abstract picture of the work “hell”.