Hell – Fictive train company
September 2024
September 2024
Case
Create a fictive brand that you consider is “hell” and design a visual identity.
Concept
In this project we worked in pairs. We thought about what “hell” can be for us and quickly we decided on late trains. Hell is a train company that only provides trains that are late and that are taking detours. This gives the passengers an unexpected journey and every ride will be a unique kind of hell.
The logo and the pattern on the train is based on a train map, but this map goes in circles and never gets to an end destination. The logo also creates an abstract picture of the work “hell”.
Create a fictive brand that you consider is “hell” and design a visual identity.
Concept
In this project we worked in pairs. We thought about what “hell” can be for us and quickly we decided on late trains. Hell is a train company that only provides trains that are late and that are taking detours. This gives the passengers an unexpected journey and every ride will be a unique kind of hell.
The logo and the pattern on the train is based on a train map, but this map goes in circles and never gets to an end destination. The logo also creates an abstract picture of the work “hell”.